Original content increasingly has to pick up the slack, but creating quality shows and franchises from scratch is not easy. The number of Disney titles, for example, has dwindled to almost nothing. Finally, the platform is thinking globally, acquiring popular animation from countries like China and Saudi Arabia.Īny downsides? Netflix’s library of licensed content has shrunk fast as rival old-guard media companies withdraw their shows and place them on their own SVOD services. It’s also charging into the anime market, a space where Disney doesn’t compete notably, it has global rights to the Studio Ghibli catalogue (excluding Japan and North America). It has released two self-produced animated features, the Oscar-nominated Klaus and The Willoughbys, and has more in the works from auteurs like Guillermo del Toro and Nora Twomey, while also acquiring prestige indie titles like I Lost My Body (also Oscar-nominated).Īside from flagship series like Bojack Horseman, Netflix has created a range of interesting series for older audiences, like Castlevania and Big Mouth. But it also backs plenty of original ideas - see the variety in its recent slate of preschool series. It has a close relationship with Aardman, a multi-year pact with Nickelodeon, and the rights to Roald Dahl’s stories, to cite three high-profile examples. The platform has proved adept at developing existing brands through partnerships with established production companies. It’s ambitious in both kids’ and adult programming, and has confirmed its commitment to animation by opening a dedicated studio in L.A. By paying creators well and giving them considerable freedom, Netflix has attracted a wide range of top talent. It outspends its rivals, dropping an estimated $1.1 billion on animated originals in 2019 - more than Disney+’s entire budget for original content in fiscal 2020. What animation does it offer? Netflix is easily the most dynamic producer of animation among the SVOD platforms. (guide last updated on June 30, 2020) Netflix Read on, then, for our rundown of the key players’ animation strategies… But unless you want to shell out close to $100 per month, you’ll have to pick and choose your platforms. This shakeup is introducing tons of new animation to the subscription video on demand (SVOD) sphere, and rearranging what’s already there. Several major companies - old-guard entertainment titans and wealthy disruptors alike - have entered the field, and the coronavirus has given them a captive audience to fight over. The year 2020 has ushered in a new phase in the streaming wars.
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